Éverton BininTowards Data ScienceCustomer Segmentation: Arvato Bertelsmann ProjectBuilding client profiles, and targeting customers through demographics data.15 min read·Mar 18, 2021----
Éverton BininTowards Data ScienceHow to Optimize a Promotion Response through A/B TestingThe A/B test has reached the necessary statistical significance to increase sales by sending a prom ticket. Now, how about optimizing its…9 min read·Jan 31, 2021--1--1
Éverton BininTowards Data Science5 Stories Data Tell us About Data ScientistsData scientists tell stories through data. But what stories can data tell about data scientists?6 min read·Nov 10, 2020----
Éverton BininTowards Data ScienceRandom Forest and Decision TreesYou have already heard about algorithms used to predict diseases, identify figures and faces or even our behaviour…6 min read·Oct 18, 2020----